We are proud to announce that Aloe Blacc and Maya Jupiter have signed on as Denim Day spokespeople for the second year in a row. Together with Aloe and Maya, we have created a brand new campaign PSA, featuring a newly launched hashtag campaign, #GearUp4DenimDay.

The PSA launches April 1st and will roll out across the US and Canada in local and national markets thanks to our official fashion sponsor GUESS? Inc and the GUESS Foundation.

View PSA