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Array ( [header_images] => Array ( ) [page_tabs] => Array ( [0] => Array ( [page_tab_header] => Array ( [0] => Array ( [acf_fc_layout] => images [images] => Array ( [0] => Array ( [image] => Array ( [id] => 3761 [alt] => [title] => about-jeans [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/about-jeans.jpg [width] => 1280 [height] => 720 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/about-jeans-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/about-jeans-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/about-jeans-1024x576.jpg [large-width] => 660 [large-height] => 371 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/about-jeans-825x510.jpg [post-thumbnail-width] => 825 [post-thumbnail-height] => 510 ) ) [image_for_smaller_displays] => Array ( [id] => 3763 [alt] => [title] => about1 [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/about1.jpg [width] => 640 [height] => 360 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/about1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/about1-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/about1.jpg [large-width] => 640 [large-height] => 360 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/about1.jpg [post-thumbnail-width] => 640 [post-thumbnail-height] => 360 ) ) [decal] => ) ) ) ) [page_tab_title] => About [page_tab_sections] => Array ( [0] => Array ( [background_style] => Solid White [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_content [width] => one-thirds-width [content_title] => [text] => [hero-text]There is no excuse and never an invitation to rape[/hero-text] ) [1] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] => For the past 18 years, Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault. This year’s Denim Day is April 26, 2017. ) ) ) [1] => Array ( [background_style] => Solid Red [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_content [width] => one-thirds-width [content_title] =>
History [text] => [hero-text]Italy, 1990s[/hero-text] ) [1] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] =>
An 18-year old girl is picked up by her married 45-year old driving instructor for her very first lesson. He takes her to an isolated road, pulls her out of the car, wrestles her out of one leg of her jeans and forcefully rapes her. Threatened with death if she tells anyone, he makes her drive the car home. Later that night she tells her parents, and they help and support her to press charges. The perpetrator is arrested and prosecuted. He is convicted of rape and sentenced to jail. He appeals the sentence. The case makes it all the way to the Italian Supreme Court. Within a matter of days the case against the driving instructor is overturned, dismissed, and the perpetrator released. In a statement by the Chief Judge, he argued, “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.” Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work. This call to action motivated and emboldened the California Senate and Assembly to do the same, which in turn spread to Patricia Giggans, Executive Director of Peace Over Violence, and Denim Day in LA was born. The first Denim Day in LA was in April 1999, and has continued every year since. For more information on the case, visit The New York Times’ coverage. ) ) ) ) ) [1] => Array ( [page_tab_header] => Array ( [0] => Array ( [acf_fc_layout] => images [images] => Array ( [0] => Array ( [image] => Array ( [id] => 4658 [alt] => [title] => About patti giggans [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/About-patti-giggans.jpg [width] => 1280 [height] => 720 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/About-patti-giggans-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/About-patti-giggans-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/About-patti-giggans-1024x576.jpg [large-width] => 660 [large-height] => 371 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/About-patti-giggans-825x510.jpg [post-thumbnail-width] => 825 [post-thumbnail-height] => 510 ) ) [image_for_smaller_displays] => Array ( [id] => 4659 [alt] => [title] => about2 [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/about2.jpg [width] => 640 [height] => 360 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/about2-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/about2-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/about2.jpg [large-width] => 640 [large-height] => 360 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/about2.jpg [post-thumbnail-width] => 640 [post-thumbnail-height] => 360 ) ) [decal] => ) ) ) ) [page_tab_title] => Letter from the Founder [page_tab_sections] => Array ( [0] => Array ( [background_style] => Solid White [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] => [hero-text]Dear Denim Day participant,[/hero-text] Thank you for joining us this year to bring the 18th Denim Day sexual violence prevention and education campaign to your community. Whether you are an advocate at a local rape crisis center, an educator or student, a community member, a college student, an elected official, a business leader—the list is endless (!)— we welcome you and hope that this 2017 Actionkit will serve as a guide in your work to end sexual violence. We designed this campaign to be accessible for everyone, anywhere who wants to take action to prevent rape and all forms of sexual violence. We invite you to download our Denim Day Toolkit 2017 to obtain campaign logos, text, social media tools and strategies to drive change in your community. We support all efforts to use this campaign and its materials to raise funds for local services that support rape survivors. We have seen the incredible work of survivors and allies in the past years. Survivors across the country have come out of the shadow and spoken out commanding national attention. The Hunting Ground produced by Amy Ziering and Kirby Dick, Lady Gaga’s ‘Til It Happens To You’ and her performance at the Oscars, The White House’s “It’s On Us” Campaign, the victim statement of Emily Doe and many other important events have only continue to shed light on the epidemic of sexual violence on college campuses and beyond and supported major legislative actions in the movement to end sexual violence. From now until April 26, 2017, gear up--build your campaign, talk to friends, family, and decision makers. Wear jeans with a purpose, as a visible means of protest against the misconceptions that surround sexual assault. There is No Excuse and Never An Invitation to Rape. Patricia Giggans Founder, Denim Day in LA & USA campaign Executive Director of Peace Over Violence ) [1] => Array ( [acf_fc_layout] => linked_content [width] => one-thirds-width [content_title] => [text] => [hero-text][grey]Get Involved! 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Partnership [page_tab_sections] => Array ( [0] => Array ( [background_style] => Solid White [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] => [hero-text]Unified in Denim[/hero-text] In 2014, GUESS? Inc., the global lifestyle brand famous for its iconic ad campaigns and trendsetting denim, and the GUESS? Foundation, made Denim Day their company’s first chain-wide in-store, digital and online philanthropic marketing campaign that spanned across its GUESS, G by GUESS and GUESS Factory brands. More than 400 stores under the GUESS?, Inc. umbrella across North America participated in Denim Day with messaging in storefront windows, in-store signage, email marketing, mobile marketing, social media posts and in-store pledge books that invited shoppers to join the movement by signing their name to commit to wearing jeans on Denim Day to raise awareness around violence issues and to show support for survivors. GUESS? Inc. and the GUESS? Foundation continued their commitment as Denim Day’s official fashion sponsors bringing Denim Day to their stores in the U.S. and Canada, helping the movement reach over 11 million individuals last year. In 2015, GUESS? expanded their Denim Day campaign internationally, creating Denim Day Canada and Denim Day Europe. Most notably, the GUESS? Foundation, partnering with local agencies, brought the campaign back to its birthplace, Italy, with a large Denim Day Europe cocktail and fashion event with over 350 attendees, all in support of the message: “Lo Stupro Non E Mai Giustificato” --- there is no excuse and never an invitation to rape. Large activities were also held in Barcelona in 2016, for the first ever Denim Day Spain. GUESS? Inc. and the GUESS? Foundation continue their commitment as Denim Day’s official fashion sponsor bringing the campaign to their stores in U.S. and Canada and helping the movement reach over 11 million individuals. This partnership is innovative, marking the first time a major corporation signed on to support a sexual violence education campaign in such a substantial way. GUESS?’s appeal and iconic denim campaigns made it the perfect partner for Denim Day and POV. “For the past 15 years, Peace Over Violence has made remarkable progress to end sexual, domestic and interpersonal violence and we are honored to be a part of their extraordinary movement and to leverage our broad reach to help get this important message out across North America.” Paul Marciano, CEO and Creative Director of GUESS (2014) ) [1] => Array ( [acf_fc_layout] => linked_content [width] => one-thirds-width [content_title] => [text] => [hero-text][grey]Get Involved! Register your participation today![/grey][/hero-text] [link_objects] => Array ( [0] => Array ( [type] => Register User Participation [title] => [url] => [file] => [description] => ) ) ) ) ) ) ) [3] => Array ( [page_tab_header] => Array ( [0] => Array ( [acf_fc_layout] => images [images] => Array ( [0] => Array ( [image] => Array ( [id] => 3759 [alt] => [title] => About street denim day t-shirt [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/About-street-denim-day-t-shirt.jpg [width] => 1280 [height] => 720 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/About-street-denim-day-t-shirt-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/About-street-denim-day-t-shirt-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/About-street-denim-day-t-shirt-1024x576.jpg [large-width] => 660 [large-height] => 371 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/About-street-denim-day-t-shirt-825x510.jpg [post-thumbnail-width] => 825 [post-thumbnail-height] => 510 ) ) [image_for_smaller_displays] => Array ( [id] => 3766 [alt] => [title] => about4 [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/about4.jpg [width] => 640 [height] => 360 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/about4-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/about4-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/about4.jpg [large-width] => 640 [large-height] => 360 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/about4.jpg [post-thumbnail-width] => 640 [post-thumbnail-height] => 360 ) ) [decal] => ) ) ) ) [page_tab_title] => Contact [page_tab_sections] => Array ( [0] => Array ( [background_style] => Solid White [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] => [hero-text]Thank you![/hero-text] Your participation in this campaign is critical to building a movement to end sexual violence. Please contact us with any questions. ) [1] => Array ( [acf_fc_layout] => linked_content [width] => one-thirds-width [content_title] => STAY CONNECTED [text] => [link_objects] => Array ( [0] => Array ( [type] => Follow Icons [title] => [url] => [file] => [description] => ) ) ) ) ) [1] => Array ( [background_style] => Solid Grey [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_inquiries_form-form_content [content_title] => General Inquiries [width] => two-thirds-width [recipient_name] => Denim Day [recipient_email_address] => denimday@peaceoverviolence.org ) [1] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] => ) ) ) ) ) ) [] => [text_for_successful_salsa-based_form_submission] => [salsa-based_content_url] => [redirect_url] => [event_to_register_participation_and_membership_through] => [description_for_search_result_display] => The Denim Day campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. [date_decal] => [registration_hero_text] => [logo_map_title] => [logo_map_template_shortcode] => )
About

There is no excuse and never an invitation to rape

For the past 18 years, Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault. This year’s Denim Day is April 26, 2017.


History

Italy, 1990s


An 18-year old girl is picked up by her married 45-year old driving instructor for her very first lesson. He takes her to an isolated road, pulls her out of the car, wrestles her out of one leg of her jeans and forcefully rapes her. Threatened with death if she tells anyone, he makes her drive the car home. Later that night she tells her parents, and they help and support her to press charges. The perpetrator is arrested and prosecuted. He is convicted of rape and sentenced to jail.

He appeals the sentence. The case makes it all the way to the Italian Supreme Court. Within a matter of days the case against the driving instructor is overturned, dismissed, and the perpetrator released. In a statement by the Chief Judge, he argued, “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.”

Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work. This call to action motivated and emboldened the California Senate and Assembly to do the same, which in turn spread to Patricia Giggans, Executive Director of Peace Over Violence, and Denim Day in LA was born. The first Denim Day in LA was in April 1999, and has continued every year since.

For more information on the case, visit The New York Times’ coverage.

Letter from the Founder

Dear Denim Day participant,

Thank you for joining us this year to bring the 18th Denim Day sexual violence prevention and education campaign to your community. Whether you are an advocate at a local rape crisis center, an educator or student, a community member, a college student, an elected official, a business leader—the list is endless (!)— we welcome you and hope that this 2017 Actionkit will serve as a guide in your work to end sexual violence.

We designed this campaign to be accessible for everyone, anywhere who wants to take action to prevent rape and all forms of sexual violence. We invite you to download our Denim Day Toolkit 2017 to obtain campaign logos, text, social media tools and strategies to drive change in your community. We support all efforts to use this campaign and its materials to raise funds for local services that support rape survivors.

We have seen the incredible work of survivors and allies in the past years. Survivors across the country have come out of the shadow and spoken out commanding national attention. The Hunting Ground produced by Amy Ziering and Kirby Dick, Lady Gaga’s ‘Til It Happens To You’ and her performance at the Oscars, The White House’s “It’s On Us” Campaign, the victim statement of Emily Doe and many other important events have only continue to shed light on the epidemic of sexual violence on college campuses and beyond and supported major legislative actions in the movement to end sexual violence.

From now until April 26, 2017, gear up--build your campaign, talk to friends, family, and decision makers. Wear jeans with a purpose, as a visible means of protest against the misconceptions that surround sexual assault. There is No Excuse and Never An Invitation to Rape.


Patricia Giggans
Founder, Denim Day in LA & USA campaign
Executive Director of Peace Over Violence

Get Involved! Register your participation today!

Guess? Partnership

Unified in Denim

In 2014, GUESS? Inc., the global lifestyle brand famous for its iconic ad campaigns and trendsetting denim, and the GUESS? Foundation, made Denim Day their company’s first chain-wide in-store, digital and online philanthropic marketing campaign that spanned across its GUESS, G by GUESS and GUESS Factory brands. More than 400 stores under the GUESS?, Inc. umbrella across North America participated in Denim Day with messaging in storefront windows, in-store signage, email marketing, mobile marketing, social media posts and in-store pledge books that invited shoppers to join the movement by signing their name to commit to wearing jeans on Denim Day to raise awareness around violence issues and to show support for survivors. GUESS? Inc. and the GUESS? Foundation continued their commitment as Denim Day’s official fashion sponsors bringing Denim Day to their stores in the U.S. and Canada, helping the movement reach over 11 million individuals last year.

In 2015, GUESS? expanded their Denim Day campaign internationally, creating Denim Day Canada and Denim Day Europe. Most notably, the GUESS? Foundation, partnering with local agencies, brought the campaign back to its birthplace, Italy, with a large Denim Day Europe cocktail and fashion event with over 350 attendees, all in support of the message: “Lo Stupro Non E Mai Giustificato” --- there is no excuse and never an invitation to rape. Large activities were also held in Barcelona in 2016, for the first ever Denim Day Spain.

GUESS? Inc. and the GUESS? Foundation continue their commitment as Denim Day’s official fashion sponsor bringing the campaign to their stores in U.S. and Canada and helping the movement reach over 11 million individuals. This partnership is innovative, marking the first time a major corporation signed on to support a sexual violence education campaign in such a substantial way. GUESS?’s appeal and iconic denim campaigns made it the perfect partner for Denim Day and POV. “For the past 15 years, Peace Over Violence has made remarkable progress to end sexual, domestic and interpersonal violence and we are honored to be a part of their extraordinary movement and to leverage our broad reach to help get this important message out across North America.” Paul Marciano, CEO and Creative Director of GUESS (2014)


Get Involved! Register your participation today!

Contact

Thank you!

Your participation in this campaign is critical to building a movement to end sexual violence.
Please contact us with any questions.

STAY CONNECTED
General Inquiries
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