SERVER DATA: Array ( [SERVER_SOFTWARE] => Apache [REQUEST_URI] => /about/ [PATH] => /bin:/usr/bin:/sbin:/usr/sbin [RAILS_ENV] => production [HTTP_CONNECTION] => close [SCRIPT_NAME] => /index.php [QUERY_STRING] => [REQUEST_METHOD] => GET [SERVER_PROTOCOL] => HTTP/1.0 [GATEWAY_INTERFACE] => CGI/1.1 [REDIRECT_URL] => /about/ [REMOTE_PORT] => 44038 [SCRIPT_FILENAME] => /home/lacaaw/denimday/index.php [SERVER_ADMIN] => webmaster@denimdayinfo.org [DOCUMENT_ROOT] => /home/lacaaw/denimday [REMOTE_ADDR] => 54.81.223.234 [SERVER_PORT] => 80 [SERVER_ADDR] => 208.113.211.118 [SERVER_NAME] => denimdayinfo.org [SERVER_SIGNATURE] => [HTTP_ACCEPT] => text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 [HTTP_ACCEPT_LANGUAGE] => en-us,en-gb,en;q=0.7,*;q=0.3 [HTTP_USER_AGENT] => CCBot/2.0 (http://commoncrawl.org/faq/) [HTTP_ACCEPT_ENCODING] => x-gzip, gzip, deflate [HTTP_HOST] => denimdayinfo.org [DH_USER] => lacaaw [ds_id_29050994] => [dsid] => 29050994 [SCRIPT_URI] => http://denimdayinfo.org/about/ [SCRIPT_URL] => /about/ [UNIQUE_ID] => VZqgYNBx03YAADUWD@0AAAAE [REDIRECT_STATUS] => 200 [REDIRECT_DH_USER] => lacaaw [REDIRECT_ds_id_29050994] => [REDIRECT_dsid] => 29050994 [REDIRECT_SCRIPT_URI] => http://denimdayinfo.org/about/ [REDIRECT_SCRIPT_URL] => /about/ [REDIRECT_UNIQUE_ID] => VZqgYNBx03YAADUWD@0AAAAE [FCGI_ROLE] => RESPONDER [PHP_SELF] => /index.php [REQUEST_TIME_FLOAT] => 1436196960.0675 [REQUEST_TIME] => 1436196960 )
Array ( [header_images] => Array ( ) [page_tabs] => Array ( [0] => Array ( [page_tab_header] => Array ( [0] => Array ( [acf_fc_layout] => images [images] => Array ( [0] => Array ( [image] => Array ( [id] => 3761 [alt] => [title] => about-jeans [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/about-jeans.jpg [width] => 1280 [height] => 720 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/about-jeans-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/about-jeans-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/about-jeans-1024x576.jpg [large-width] => 660 [large-height] => 371 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/about-jeans-825x510.jpg [post-thumbnail-width] => 825 [post-thumbnail-height] => 510 ) ) [image_for_smaller_displays] => Array ( [id] => 3763 [alt] => [title] => about1 [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/about1.jpg [width] => 640 [height] => 360 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/about1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/about1-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/about1.jpg [large-width] => 640 [large-height] => 360 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/about1.jpg [post-thumbnail-width] => 640 [post-thumbnail-height] => 360 ) ) [decal] => ) ) ) ) [page_tab_title] => About [page_tab_sections] => Array ( [0] => Array ( [background_style] => Solid White [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_content [width] => one-thirds-width [content_title] => [text] => [hero-text]There is no excuse and never an invitation to rape[/hero-text] ) [1] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] => For the past 16 years, Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault. This year’s Denim Day is April 29, 2015. ) ) ) [1] => Array ( [background_style] => Solid Red [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_content [width] => one-thirds-width [content_title] =>
History [text] => [hero-text]Italy, 1990s[/hero-text] ) [1] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] =>
An 18-year old girl is picked up by her married 45-year old driving instructor for her very first lesson. He takes her to an isolated road, pulls her out of the car, wrestles her out of one leg of her jeans and forcefully rapes her. Threatened with death if she tells anyone, he makes her drive the car home. Later that night she tells her parents, and they help and support her to press charges. The perpetrator is arrested and prosecuted. He is convicted of rape and sentenced to jail. He appeals the sentence. The case makes it all the way to the Italian Supreme Court. Within a matter of days the case against the driving instructor is overturned, dismissed, and the perpetrator released. In a statement by the Chief Judge, he argued, “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.” Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work. This call to action motivated and emboldened the California Senate and Assembly to do the same, which in turn spread to Patricia Giggans, Executive Director of Peace Over Violence, and Denim Day in LA was born. The first Denim Day in LA was in April 1999, and has continued every year since. For more information on the case, visit The New York Times’ coverage. ) ) ) ) ) [1] => Array ( [page_tab_header] => Array ( [0] => Array ( [acf_fc_layout] => images [images] => Array ( [0] => Array ( [image] => Array ( [id] => 4658 [alt] => [title] => About patti giggans [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/About-patti-giggans.jpg [width] => 1280 [height] => 720 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/About-patti-giggans-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/About-patti-giggans-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/About-patti-giggans-1024x576.jpg [large-width] => 660 [large-height] => 371 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/About-patti-giggans-825x510.jpg [post-thumbnail-width] => 825 [post-thumbnail-height] => 510 ) ) [image_for_smaller_displays] => Array ( [id] => 4659 [alt] => [title] => about2 [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/about2.jpg [width] => 640 [height] => 360 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/about2-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/about2-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/about2.jpg [large-width] => 640 [large-height] => 360 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/about2.jpg [post-thumbnail-width] => 640 [post-thumbnail-height] => 360 ) ) [decal] => ) ) ) ) [page_tab_title] => Letter from the Founder [page_tab_sections] => Array ( [0] => Array ( [background_style] => Solid White [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] => [hero-text]Dear Denim Day participant,[/hero-text] Thank you for joining us this year to bring the Denim Day sexual violence prevention and education campaign to your community. Whether you are an advocate at a local rape crisis center organizing a fundraiser for survivors, an educator or student coordinating a school rally, a community member mobilizing your neighborhood, a college student pushing for policy change, an elected official introducing a Denim Day proclamation, a business leader organizing an employee training—the list is endless (!!!)— we welcome you and hope that this website will guide you in your work to end sexual violence. We designed this campaign to be open to anyone, anywhere who wants to take action to prevent rape. We offer you the tools we have created and encourage you to use the campaign logos, text, social media platforms and strategies to drive change in your community. We support all efforts to use this campaign and its materials to raise funds for local services that support rape survivors. Inspired by Italian female Parliamentarians’ action of wearing jeans on the steps of the Supreme Court following the overturning of rape conviction, I created Denim Day in LA in 1999. The campaign quickly expanded into a national movement: Denim Day USA. I am amazed to report that last year individuals in all 50 states and in 120 foreign countries registered their participation in the campaign - and we saw the addition of our first ever Official Fashion Sponsor, GUESS? Inc., increasing our reach and impact with the campaign exponentially. Our intent is to keep this momentum going with the 16th annual Denim Day in LA, USA and Canada OR 16th annual POV’s Denim Day campaign. On 4.29.15, join us; wear jeans, stand in support of survivors, and educate yourself and others about sexual violence: There is No Excuse and Never An Invitation to Rape. Patricia Giggans Founder, Denim Day in LA & USA campaign Executive Director of Peace Over Violence ) [1] => Array ( [acf_fc_layout] => linked_content [width] => one-thirds-width [content_title] => [text] => [hero-text][grey]Get Involved! 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Partnership [page_tab_sections] => Array ( [0] => Array ( [background_style] => Solid White [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] => [hero-text]Unified in Denim[/hero-text] In 2014, GUESS? Inc., the global lifestyle brand famous for its iconic ad campaigns and trendsetting denim, and the GUESS? Foundation, made Denim Day their company’s first chain-wide in-store, digital and online philanthropic marketing campaign that spanned across its GUESS, G by GUESS and GUESS Factory brands. More than 400 stores under the GUESS?, Inc. umbrella across North America participated in Denim Day with messaging in storefront windows, in-store signage, email marketing, mobile marketing, social media posts and in-store pledge books that invited shoppers to join the movement by signing their name to commit to wearing jeans on Denim Day to raise awareness around violence issues and to show support for survivors. This year, GUESS? Inc. and the GUESS? Foundation continue their commitment as Denim Day’s official fashion sponsors bringing Denim Day to their stores in the U.S. and Canada. The Guess Foundation is also expanding its efforts to grow awareness of violence against women to Europe by bringing Denim Day to Italy this summer. GUESS? once again will be hosting the official Denim Day press event at the company’s downtown Los Angeles headquarters with Mayor Eric Garcetti and other prominent city officials and celebrities. ) [1] => Array ( [acf_fc_layout] => linked_content [width] => one-thirds-width [content_title] => [text] => [hero-text][grey]Get Involved! Register your participation today![/grey][/hero-text] [link_objects] => Array ( [0] => Array ( [type] => Register User Participation [title] => [url] => [file] => [description] => ) ) ) ) ) ) ) [3] => Array ( [page_tab_header] => Array ( [0] => Array ( [acf_fc_layout] => images [images] => Array ( [0] => Array ( [image] => Array ( [id] => 3759 [alt] => [title] => About street denim day t-shirt [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/About-street-denim-day-t-shirt.jpg [width] => 1280 [height] => 720 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/About-street-denim-day-t-shirt-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/About-street-denim-day-t-shirt-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/About-street-denim-day-t-shirt-1024x576.jpg [large-width] => 660 [large-height] => 371 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/About-street-denim-day-t-shirt-825x510.jpg [post-thumbnail-width] => 825 [post-thumbnail-height] => 510 ) ) [image_for_smaller_displays] => Array ( [id] => 3766 [alt] => [title] => about4 [caption] => [description] => [mime_type] => image/jpeg [url] => http://denimdayinfo.org/wp-content/uploads/about4.jpg [width] => 640 [height] => 360 [sizes] => Array ( [thumbnail] => http://denimdayinfo.org/wp-content/uploads/about4-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => http://denimdayinfo.org/wp-content/uploads/about4-300x169.jpg [medium-width] => 300 [medium-height] => 169 [large] => http://denimdayinfo.org/wp-content/uploads/about4.jpg [large-width] => 640 [large-height] => 360 [post-thumbnail] => http://denimdayinfo.org/wp-content/uploads/about4.jpg [post-thumbnail-width] => 640 [post-thumbnail-height] => 360 ) ) [decal] => ) ) ) ) [page_tab_title] => Contact [page_tab_sections] => Array ( [0] => Array ( [background_style] => Solid White [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] => [hero-text]Thank you![/hero-text] Your participation in this campaign is critical to building a movement to end sexual violence. Please contact us with any questions. ) [1] => Array ( [acf_fc_layout] => linked_content [width] => one-thirds-width [content_title] => STAY CONNECTED [text] => [link_objects] => Array ( [0] => Array ( [type] => Follow Icons [title] => [url] => [file] => [description] => ) ) ) ) ) [1] => Array ( [background_style] => Solid Grey [background_image] => [content] => Array ( [0] => Array ( [acf_fc_layout] => general_inquiries_form-form_content [content_title] => General Inquiries [width] => two-thirds-width [recipient_name] => Denim Day [recipient_email_address] => denimday@peaceoverviolence.org ) [1] => Array ( [acf_fc_layout] => general_content [width] => two-thirds-width [content_title] => [text] => ) ) ) ) ) ) [] => [text_for_successful_salsa-based_form_submission] => [salsa-based_content_url] => [redirect_url] => [event_to_register_participation_and_membership_through] => [description_for_search_result_display] => The Denim Day campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. )
About

There is no excuse and never an invitation to rape

For the past 16 years, Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault. This year’s Denim Day is April 29, 2015.


History

Italy, 1990s


An 18-year old girl is picked up by her married 45-year old driving instructor for her very first lesson. He takes her to an isolated road, pulls her out of the car, wrestles her out of one leg of her jeans and forcefully rapes her. Threatened with death if she tells anyone, he makes her drive the car home. Later that night she tells her parents, and they help and support her to press charges. The perpetrator is arrested and prosecuted. He is convicted of rape and sentenced to jail.

He appeals the sentence. The case makes it all the way to the Italian Supreme Court. Within a matter of days the case against the driving instructor is overturned, dismissed, and the perpetrator released. In a statement by the Chief Judge, he argued, “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.”

Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work. This call to action motivated and emboldened the California Senate and Assembly to do the same, which in turn spread to Patricia Giggans, Executive Director of Peace Over Violence, and Denim Day in LA was born. The first Denim Day in LA was in April 1999, and has continued every year since.

For more information on the case, visit The New York Times’ coverage.

Letter from the Founder

Dear Denim Day participant,

Thank you for joining us this year to bring the Denim Day sexual violence prevention and education campaign to your community. Whether you are an advocate at a local rape crisis center organizing a fundraiser for survivors, an educator or student coordinating a school rally, a community member mobilizing your neighborhood, a college student pushing for policy change, an elected official introducing a Denim Day proclamation, a business leader organizing an employee training—the list is endless (!!!)— we welcome you and hope that this website will guide you in your work to end sexual violence.

We designed this campaign to be open to anyone, anywhere who wants to take action to prevent rape. We offer you the tools we have created and encourage you to use the campaign logos, text, social media platforms and strategies to drive change in your community. We support all efforts to use this campaign and its materials to raise funds for local services that support rape survivors.

Inspired by Italian female Parliamentarians’ action of wearing jeans on the steps of the Supreme Court following the overturning of rape conviction, I created Denim Day in LA in 1999. The campaign quickly expanded into a national movement: Denim Day USA. I am amazed to report that last year individuals in all 50 states and in 120 foreign countries registered their participation in the campaign - and we saw the addition of our first ever Official Fashion Sponsor, GUESS? Inc., increasing our reach and impact with the campaign exponentially. Our intent is to keep this momentum going with the 16th annual Denim Day in LA, USA and Canada OR 16th annual POV’s Denim Day campaign. On 4.29.15, join us; wear jeans, stand in support of survivors, and educate yourself and others about sexual violence: There is No Excuse and Never An Invitation to Rape.


Patricia Giggans
Founder, Denim Day in LA & USA campaign
Executive Director of Peace Over Violence

Get Involved! Register your participation today!

Guess? Partnership

Unified in Denim

In 2014, GUESS? Inc., the global lifestyle brand famous for its iconic ad campaigns and trendsetting denim, and the GUESS? Foundation, made Denim Day their company’s first chain-wide in-store, digital and online philanthropic marketing campaign that spanned across its GUESS, G by GUESS and GUESS Factory brands. More than 400 stores under the GUESS?, Inc. umbrella across North America participated in Denim Day with messaging in storefront windows, in-store signage, email marketing, mobile marketing, social media posts and in-store pledge books that invited shoppers to join the movement by signing their name to commit to wearing jeans on Denim Day to raise awareness around violence issues and to show support for survivors. This year, GUESS? Inc. and the GUESS? Foundation continue their commitment as Denim Day’s official fashion sponsors bringing Denim Day to their stores in the U.S. and Canada.

The Guess Foundation is also expanding its efforts to grow awareness of violence against women to Europe by bringing Denim Day to Italy this summer. GUESS? once again will be hosting the official Denim Day press event at the company’s downtown Los Angeles headquarters with Mayor Eric Garcetti and other prominent city officials and celebrities.

Get Involved! Register your participation today!

Contact

Thank you!

Your participation in this campaign is critical to building a movement to end sexual violence.
Please contact us with any questions.

STAY CONNECTED
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